Tuesday 30 September 2014

Digital innovations are now shaking up every industry: There's a much greater sense of urgency among the mainstream players to reorganize themselves as digital businesses.

Regardless of how you view "digital disruption" -- angst-inducing threat or energizing opportunity -- it's no longer a theoretical proposition. Digital innovations are now shaking up every industry -- the result of a confluence of three main trends.

The first is a technological one. Advances in cloud computing, data analytics, video, social networking, and, most important, the consumer-funded infrastructure of mobile devices and connectivity have laid the groundwork for business as unusual.

The second trend is a more social one. The broad consumerization of IT not only has made the unwashed masses comfortable with all manner of apps and devices, turning them into ready customers of innovative digital products, services, and features, but it also has made CXOs and line-of-business execs more keenly aware of what digital innovation can potentially do to transform their companies and industries. So they're leading the charge. Whether you like it or not, CEOs, CMOs, sales executives, HR leaders, and other "non-IT" types are involved directly in setting digital strategy and making the requisite technology purchases.

The third is a commercial trend, an offshoot of the first two. The biggest digital natives are getting restless to move into new markets -- for example, the search giant Google into financial, telecom, home automation, and package delivery; the social networker LinkedIn into media and content. They now have market caps to grow and shareholders to please. They're upping their game.

As a result, there's a much greater sense of urgency among the mainstream players to reorganize themselves as digital businesses. 

Whether you're the digital hunter or the hunted, all this digital disruption requires a new brand of leadership. "Becoming a digital business isn't an 'IT project.' It requires change across the organization, from sales and customer support to purchasing and product development."



For more details, visit us @www.urssystems.com

0 comments:

Post a Comment